Lonely Planet

Years ago, I was gifted a Mamiya C220 medium format camera from a neighbor friend. Our friendship developed over a shared interest in travel and photography as he took me through his prints and negatives form his various world travels. It was on family road trips that I first learned how to operate a camera, so the opportunity to photograph an advertising campaign for Lonely Planet was brining together many formative experiences.

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For a brief time, I took that camera with me on my shoots, just for my own enjoyment. The practice of having a film camera on site in conjecture with the digital ones allows me the opportunity to slow down and focus on details that might otherwise get overlooked.

 
 
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Marketing Campaign

Each countries’ new guidebook would be individually represented by the items one collects or interacts with during their travels around the country. The designers from Lonely Plant and I were inspired by those pre-travel photos you’ll often see of a bunch of items organized neatly around an empty suitcase. Additionally I drew inspiration from an old drawer once used to neatly organize typeset letters that my mom repurposed to hold all our small souvenirs and mementos from vacations.

Ad campaign in print. - Sydney Australia

Ad campaign in print. - Sydney Australia

Sydney - Australia

Sydney - Australia

Digital campaigns are arguably the most effective, but seeing your work in print is always exciting. (Images provided by Lonely Planet)